The importance of Storytelling (Content Marketing)

Stories produces experiences in the eyes of the guests, by creating a story-based experience, you attract the interest of the audience and relate to them, creating a link between you (the hotelier) and the guest (the customer). The more your story is believable, the more it conveys a unique message into the mindframe of the guests. When the history of our brand (facts and figures) are in line, it can create a comparative advantage against competitors that can't tell our story. It's also to put emphasis on the fact that storytelling is about conveying emotions in order to connect with our customers. Also we can add that stories shape information into meaning, it will create a sense for the guests. When we present ourselves, we have show it in ways where people both enjoy and understand. Moreover if we create a good storytelling, they are most likely going to be shared, and we might attract a broader audience than expected.