Hospitality and Tourism industries

vendredi 2 mai 2014

mercredi 23 avril 2014

mercredi 16 avril 2014

New Media Snack Size Speedshare

This snack size (highlighting sentences in order to share it in social media such as Twitter) speed share concept is innovative and could influence other websites to promote their products or services. It's a good way to share your opinion and thoughts with other people and it could change the way of promoting particularly in the lodging industry. For example, if someone wishes to book a stay, they could review directly the quality of certain type of rooms from guests who had previously stayed there instead of looking for the reviews of the official website or passing by OTA's like Booking or TripAdvisor. They could also promote their special offers via those snack size speedshare to make them viral in the "Twitttersphere", and could be an instant hit for hoteliers showcasing this type of offers.

State of the Art Websites

https://drive.google.com/file/d/0BwjRrfd_bz9NRGswdlF1R0ZSVFU/edit?usp=sharing

lundi 14 avril 2014

The importance of Storytelling (Content Marketing)

Stories produces experiences in the eyes of the guests, by creating a story-based experience, you attract the interest of the audience and relate to them, creating a link between you (the hotelier) and the guest (the customer). The more your story is believable, the more it conveys a unique message into the mindframe of the guests. When the history of our brand (facts and figures) are in line, it can create a comparative advantage against competitors that can't tell our story. It's also to put emphasis on the fact that storytelling is about conveying emotions in order to connect with our customers. Also we can add that stories shape information into meaning, it will create a sense for the guests. When we present ourselves, we have show it in ways where people both enjoy and understand. Moreover if we create a good storytelling, they are most likely going to be shared, and we might attract a broader audience than expected.