The distincition between a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface. Apps are applications that are downloaded and installed on your mobile device. Generally speaking, a mobile website allows you to have a first step into mobile web presence, meanwhile an app is useful for developing an application for a very specific purpose (that couldn't be shown with a traditional website). In terms of immediacy, compatibility, upgradibility and findability, mobile websites might just have an advantage over Mobile apps as we can operate via them with more flexibility.
Impact of App only bookings sites such as Hotel Tonight + The Very Last Room
Hotel Tonight and The Very Last Room are mobile travel app for iPhone, iPad and Android devices that allows guests find discounted last-minute hotel accommodations throughout North America and Europe.
Due to the last minute nature of the bookings, these kind of apps can offer deep discounts off the listed hotel rate which could be considered as a competitive advantage for the app, easy to download and playful and interactive for the user to give a him a pleasant customer experience.
How do tablets differ from smartphones
"Tablets are portable, while smartphones are pocketable,” Husson said. “So tablets are mostly used in the living room, while smartphones are used within the home and also on the go. Mobile phones are also the most personal devices we use, while tablets are often shared with spouses, partners, or children.”
The key difference between tablets and Smarphones is that Tablets are a cross between smartphones and laptops, have a bigger screen than smartphones and provide a better multimedia experience. Smartphones are mobiles that have capibilities like mini handled computers.
What is the meaning of ‘gamechanger’?
An idea that transforms the accepted rules, processes, strategies and management of business functions. Typically leads a movement of related direction. In this case hoteliers should be treating the desktop, mobile and Tablet channels as three separate channels in order to make the most of them.
Image of my understanding of cross device experience
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